Did you hire a contractor or design company to turn your website into a lead-generating machine? If so, have you verified that all of your leads are getting properly segmented inside your email marketing system?
If you need more clarification, you’ll want to look into your system to ensure all leads are properly tagged because tags are what you use to move leads through different sequences and, ultimately, your sales funnel.
Flaws in your lead generations system can cause leads to slip right out of your hands. Unfortunately, you’ll only know your leads are slipping away if you investigate.
If you’re looking for a lead list segmented based on your specific needs, we can help. We provide tailored lead lists to your business, so you can target the right prospects and close more deals.
Contact us today to learn more about our lead lists and how they can help you grow your business.
Whether you’re hitting your lead segmentation targets or not, check for these potential flaws in your system.
- Potential Issues With Your Web Forms
- Your Web Form Isn’t Connected to Your CRM or Email Marketing Applications
- Your Web Form Doesn’t Add New Subscribers to the Correct Email Sequence
- Does Your Welcome Email Match the Context of Each Subscription?
- Your Web Form Isn’t Segmenting Your Leads at All
- Did Your Website Designer Set up the Wrong Forms?
- Our Website Designs Will Help You Generate Leads.
Potential Issues With Your Web Forms
The first place to look for flaws is right on your website. You’d be surprised to know how many simple web form mistakes create issues with generating leads. Check for these four potential issues.
Your Web Form Isn’t Connected to Your CRM or Email Marketing Applications
your web form connected to your CRM or email marketing account? If you didn’t take code specifically generated from your account and include that code in your email signup form on your website, your leads are going into a black hole.
Test your web forms with an email address you still need to add to your system to see if you get a success message. Then, check your contacts database to see if that email was successfully added. If your email address was successfully added to your contact database, verify that you were properly segmented via the proper tags.
Once you discover how your web form is or isn’t processing your leads, you can troubleshoot any issues based on your findings. If your form doesn’t work at all, generate fresh code from your email marketing platform and use it to recreate your web form from scratch.
Email marketing campaigns You’ve set up your email marketing account and connected it to your CRM. You’ve even gone through the process of building out your first campaign. But what happens when you hit send, and nothing happens? First, check your email service provider’s deliverability rates. If your emails are going to spam, there’s only a little you can do except to improve your email content and make sure you’re only sending to people who have opted in to receive your emails. If your email looks good but needs to get through, consider using an email verification service to clean up your contact list.
This will remove any invalid or inactive email addresses from your list, so you’re only sending to people who are actually able to receive your emails. Email marketing can be a great way to connect with your customers and keep them updated on what’s going on with your business. But if your email campaigns are falling flat, there could be a few different reasons why. By troubleshooting your email campaigns, you can get to the bottom of the problem and ensure your next campaign is successful.
Your Web Form Doesn’t Add New Subscribers to the Correct Email Sequence
What happens to your new subscribers? Do you just collect them in a giant database or segment them with tags? Do you drop new subscribers into an email sequence?
Ideally, you want to drop all new design subscribers into an email sequence, even if it’s only a welcome email. If you haven’t already set this up, you’ll want to do that as soon as possible.
To make sure new subscribers are added to the right email sequence, sign up for your own email list with an email that isn’t in your system. See what kind of welcome email you get, if any. If you don’t receive the right email, fix your system to drop new subscribers into the correct sequence.
If you don’t receive the right email, fix your system to drop new subscribers into the correct sequence. What happens to your new subscribers? Do you just collect them in a giant database, or do you segment them with tags? Do you drop new subscribers into an email sequence? Ideally, you want to drop all new design subscribers into an email sequence, even if it’s only a welcome email. If you haven’t already set this up, you’ll want to do that as soon as possible. To make sure new subscribers are added to the right email sequence, sign up for your own email list with an email that isn’t in your system. See what kind of welcome email you get, if any.
If you are still waiting to receive the right email, fix your system to drop new subscribers into the correct sequence. What happens to your new subscribers? Do you collect them in a giant database, or do you segment them with tags? Do you drop new subscribers into an email sequence? Ideally, you want to drop all new design subscribers into an email sequence, even if it’s only a welcome email. If you still need to set this up, you’ll want to do that as soon as possible. To make sure new subscribers are added to the right email sequence, sign up for your own email list with an email that isn’t in your system.
Does Your Welcome Email Match the Context of Each Subscription?
One of the most common mistakes is sending subscribers a welcome email with a message that doesn’t match where they came from. For example, say you set up a 12-email sequence for new subscribers. On your website, you gather leads by asking visitors to sign up for a free trial. Your welcome email might begin with something like,
“Hello [name], thanks for signing up for your free trial!”
This makes perfect sense.
That email is fantastic as long as every lead you generate signs up for a free trial. If you generate leads from other forms on your website that don’t involve free trials, you can’t drop all of your leads into that email sequence. You’ll have to create more sequences with a welcome email that matches whatever each visitor signs up for.
Even when you want all of your leads to get the same emails after the welcome email, you’ll need to create a custom email sequence with a custom welcome email for every unique source you have.
Once the source-specific welcome email has been delivered, then you can move all subscribers into your main email sequence, beginning with email #2.
This way, all of your leads will receive an appropriate, custom, relevant welcome email, and they will also get your main email sequence.
This might seem like a lot of work, but your welcome email is the first step in delivering a great email experience to your new subscribers. By making sure each welcome email is relevant and targeted to the subscriber’s context, you’ll increase the chances that they stay subscribed, remain engaged, and become customers.
Market segmentation loyal customers segment leads-based market segmentation: Dividing your customer base by common characteristics so you can target them more effectively with your marketing. For example, dividing by gender, location, age, interests, etc. This can help you better understand who your customer is and what they want. It can also help you identify new market opportunities.
Loyal customers: Customers who keep coming back to your business, even if they have other options. Segment leads-based market segmentation loyal customers.
By dividing your leads into group based on common characteristics, you can more effectively target each group with a tailored message that resonates more strongly and is more likely to result in a conversion. Market segmentation loyal customers are segmenting leads market segmentation loyal customers Segmenting your market can help you better understand who your customer is and what they want. It can also help you identify new market opportunities.
Your Web Form Adds Existing Subscribers to Your Main Email Sequence (Again)
Do you have a complex emails marketing strategy that drops leads in and out of various email sequences? If so, one mistake can be devastating.
One of the most common mistakes people make is adding existing leads back into your first email sequence when they sign up again.
For example, say you have a lead who signed up last year, and they’ve been pushed through several email sequences. Now, you’re offering a new free download, and they want to get that download, so they fill out your web form.
If you don’t set up your email marketing’s system to recognize an existing lead, they’ll be dropped back into your first email sequence, which means they’ll get your welcome email and everything else that comes with it.
Most people want to be further along in your marketing funnel, not at the beginning. So, if your lead keeps getting added back into your first sequence, they will get frustrated and unsubscribe. To avoid this mistake leads based on their original signup date or their most recent signup date. That way, you can ensure that leads only enter the email sequences that are appropriate for them.
You can also use marketing message to let leads know where they are in your funnel. For example, if a lead is getting emails from your second sequence, you could include a message at the top of each email letting them know what sequence they’re in and what content they should expect. This would be a good way to keep leads from getting frustrated and unsubscribing, and it would also help you better market to leads who are further down your funnel.
A few examples of leads-based marketing’s messages are:-“You’re in the _____ sequence. Here’s what to expect.”-“Welcome back! You’re now in the _____ sequence.”-“We noticed you didn’t finish the _____ sequence. Click here to continue.” Do you have any other tips for lead-based marketing? Share them in the comments below! Keep leads moving through your funnel by using marketing messages that let them know where they are in the process. This will help to reduce frustration and unsubscribes. A few examples of leads-based marketing messages are:-“You’re in the _____ sequence.
Prevent multiple signups from the same email
The best way to combat this potential issue is to not allow anyone to sign up with the same email address twice. It’s okay to let people sign up with secondary emails. Just don’t risk pushing leads back to the beginning of your sales funnel.
This potential situation will be a major problem if you’ve spent a year nurturing a lead through several sequences further down your funnel. The worst part is you won’t even know this has happened, and after they start receiving your introductory emails for the second time, they’ll probably unsubscribe.
To avoid having to cycle leads back through your entire sales funnel, you need to make sure that each lead only exists once in your database.
There are a few ways to do this, but the best way is to use lead segmentation.
Lead segmentation is the process of dividing your leads into groups base on certain criteria. This can be anything from job title to the location to whether they’ve already been through your sales funnel.
For our purposes, we want to segment our leads by email address. This will ensure that each lead segmentation only exists once in our database.
Both of these tools have lead segmentation important built-in, so you can easily add each lead’s email address to the appropriate group. HubSpot also has a lead segmentation nurturing tool that can automatically send leads through your sales funnel, so you don’t have to worry about manually moving them along.
If you don’t want to use a lead segmentation management tool, you can still segment your leads manually. To do this, you’ll need to create a separate spreadsheet for each lead sequence in your sales funnel. Then, add each lead’s email address to the appropriate sheet.
Your Web Form Isn’t Segmenting Your Leads at All
Lead segmentation is critical for your email’s marketing strategy. If your web form isn’t segmenting your leads by applying tags automatically, your leads are probably collecting dust in your database.
Do you send emails to your subscribers by addressing specific pre-set segments? That’s the proper method, but if your leads haven’t been segmented, your emails aren’t being sent to everyone who should be included in that segment.
Unfortunately, the only way to fix this problem is to go through your entire email list and filter your search results to display all unsegmented contacts. Then, try to figure out which tags to apply to each contact. This is a manual process and will take a while.
The other option is to send out a courtesy email to your untagged subscribers and ask them if they’re still interested in receiving your emails. If you have multiple lists, include a link for each list and ask your leads to click on their chosen list.
Program your email marketings system to automatically tag each lead segmentation based on the link they click. You’ll get some unsubscribes, but that’s okay – let them go.
Lead segmentation is the process of dividing your leads into groups, or segments, based on certain criteria. By doing this, you can more effectively target your marketing and sales efforts to the right leads at the right time. There are a number of different lead segmentation important strategies that you can use, depending on your business needs. Here are some of the most common types of lead segmentation:
– Demographic segmentation: This type of lead segmentation is based on factors like age, gender, location, etc.
– Firmographic segmentation: This type of lead segmentation is based on factors like size, industry, etc.
– Behavioral segmentation: This type of lead segmentation is based on
Lead segmentation is the process of dividing leads into groups based on demographic characteristics. This allows businesses to target their marketing and sales efforts more effectively and ultimately convert more leads into customers.
Demographic segmentation is a type of lead segmentation that focuses on dividing leads into groups based on factors like age, gender, income, etc. This can be an effective way to target your marketing and sales efforts and ultimately convert more leads into customers.
By segmenting your leads into different groups, you can better target your marketing and sales efforts to meet their needs. This will lead to more conversions and happier customers.
The benefits of lead segmentation are clear: more targeted marketing and sales efforts ead segmentation to improved ROI. If you’re not already segmenting your leads, it’s time to start!
Potential Flaws in Your Hosted Sales Page Applications
When you’re using a hosted sales page application like Leadpages or ClickFunnels, it’s very easy to misconfigure your signup forms. Most of the time, you’ll get the chance to automatically choose a web form from a drop-down menu, but sometimes you have to create settings manually.
If you’re using a hosted sales page application, be extremely cautious about selecting your web forms to use with each sales page. The best way to prevent mistakes is to name your web forms clearly inside of your CRM. You may want to create new web forms for your hosted sales page applications so you can segment leads according to where they came from.
Don’t use generic names that make it hard to identify your forms. Each web form will be programmed to drop subscribers into a specific sequence with a customized welcome email, so name your web forms clearly.
Some common types of lead segmentation are:
– Job title
– Company size
– Industry vertical
For example, if you’re selling a marketing automation tool, you could segment leads into two groups: those who need help with their email marketings and those who need help with their social media campaigns.
It’s important to note that even if you have the best intentions for segmenting your leads, things can still go wrong. If you don’t have enough data about a lead segmentation/lead segments, you might put them in the wrong sequence. Or, you might not have enough information about their needs to segment them properly.
In these cases, it’s important to have a catch-all group for leads that don’t fit into your other segments. This way, you can still reach out and try to sell to them, even if you don’t have all the information you need.
The bottom line is that segmenting your leads is a great way to improve your sales process and increase conversions. However, it’s important to be aware of the potential pitfalls so you can avoid them. With a little bit of care and attention, you can make sure your lead segmentation or lead segments is effective and helps you close more deals.
Did Your Website Designer Set up the Wrong Forms?
When your website was built, did your designer set up your web forms incorrectly? Would you know? Did your designer ignore your email system, and instead of tagging leads, are your new subscribers just piling up in your database?
The truth is most website developers don’t know much about email marketing campaigns. After all, it’s a completely different profession. To a designer, once they’ve set you up with a basic web form that successfully collects email addresses, their job is done.
That’s where our website design services differ.
When you hire a design team for a website. design, we’ll connect your lead generation forms to your emails marketing application to support your marketing efforts.
While our main focus is design and development, our professional teams can connect your email marketing web forms to popular CRM and email marketing platforms like Infusionsoft, Keep, Mailchimp, AWeber, Constant Contact, and more.
When you work with website design, we’ll ensure that your lead generation forms are properly connected to your email system so that you can start building your list from day one.
If you’re not sure if your lead capture forms are properly integrated with your email system, contact us today, and we’ll take a look for you. In the meantime, here are some tips on lead segmentation to get you started.
When it comes to lead segmentation, the key is to think about your target audience/potential customers. Whom are you trying to reach with your website? Once you know who your target customer is, you can start thinking about how to segment them.
There are a few different ways to segment your leads:
– By location: If you’re a local business, you might want to segment your leads by city or region. This way, you can target your marketing efforts specifically in those areas.
– By demographic: Another option is to segment your leads by age, gender, or income level. This can be helpful if you’re selling products or services that are targeted towards specific demographics.
– My interests: If you have a lead segmentation systems capture form on your website, you can use the information collected to segment your leads based on their interests. This is especially helpful if you have a blog or resource centre on your site.
Once you’ve segmented your leads, you can start thinking about how to target them with your marketing efforts. If you’re not sure where to start, contact us, and we’ll be happy to help you out.
When it comes to lead segmentation/lead segments, the key is to think about your potential customers. Whom are you trying to reach with your website? Once you know who your target audience/potential customers is, you can start thinking about how to segment them.
Our Website Designs Will Help You Generate Leads.
Are you stuck with a website that doesn’t work the way it should? Are you losing leads to a system that was never set up properly? At website. Design, we can help. Whether you need a brand-new website or edits to your existing site, we can get your online presence running the way it should.
We can build you a new website from scratch on a user-friendly CMS like Bigcommerce, WordPress, or Shopify. We can also build custom sales pages to capture leads coming from PPC ads, organic searches, or curious web visitors.
When you work with us, our design team will make sure all of your web forms are properly connected, and all of your leads are being accurately tagged to support your segmentation strategies.
Are you ready to turn your website into a lead segmentation systems generating machine? Tell us about your project so we can get you a free quote for our design services.
Get in Touch with the website. Design Today If you’re ready to get started on your new website, or if you have any questions about our process, we’d love to hear from you. Give us a call at 1-800-123-4567 or fill out our contact form, and we will get back to you as soon as possible. Brand size: small target market: businesses marketing strategy: PPC, organic search, web design services.
What to Expect When Working with the website.design? When you come to us for help with your web design, we will take the time to learn about your company, your products or services, and your target market. We will then create a custom design that reflects your brand and showcases your unique value proposition. Once we have a design that you love, we will start building out the pages of your site.
We can also import any existing content from your old site or help you create new content for your new site. Company size: small target market: businesses marketing strategy: PPC, organic search, web design services. What to Expect When Working with the website. Design when you come to us for help with your web design, we will take the time to learn about your company, your products or services, and your target market.